This course is a deeper dive into the understanding of customers. Building upon the disciplines of psychology, anthropology, and ethnography, this course introduces the structured practice of sense-making as an often forgotten tool in a world that is increasingly data-driven. Participants are introduced to an inventory of tools that could be used for studying customers and learning about their preferences. These tools help in guiding and enriching the qualitative research efforts undertaken by marketing teams, whether through their own research or by informed discussions with research agencies.
Develop new ways of looking at and understanding customers
Utilize new qualitative methods for gathering insights.
Understand basic principles of customer experience exploration and testing.
Learn quick tools for learning about customers and how they interact with products and services.
Get in touch and we will help find the best programme or short course to suit you or your organisation’s needs.