Use sense-making techniques to understand your customer in diverse and novel ways.
This course is a deeper dive into the understanding of customers. Building upon the disciplines of psychology, anthropology, and ethnography, this course introduces the structured practice of sense-making as an often forgotten tool in a world that is increasingly data-driven. Participants are introduced to an inventory of tools that could be used for studying customers and learning about their preferences. These tools help in guiding and enriching the qualitative research efforts undertaken by marketing teams, whether through their own research or by informed discussions with research agencies.
Develop new ways of looking at and understanding customers
Utilize new qualitative methods for gathering insights.
Understand basic principles of customer experience exploration and testing.
Learn quick tools for learning about customers and how they interact with products and services.
Get in touch and we will help find the best programme or short course to suit you or your organisation’s needs.
Special messages and love letters from our students, staff and alumni
“ I began my working relationship with Mirqah in 2017, when I was handling the Leadership development in Vodafone. In an effort to build a platform for our people managers, I scanned the market and met with over 15 vendors to work with me on development journeys. Mirqah stood out on so many levels. Their curriculums are based upon research, with science to back up what they are saying. Mirqah is by far the best training partner, I totally recommend them. Mirqah tailored to all our needs in order to create an amazing leadership development journey for Vodafone. Before the launch, I was a bit hesitant regarding our attendance rate, but the classes delivered by Mirqah were always overbooked. Feedback was incredible in all aspects; the delivery, the content and the reading materials. Since 2017, Mirqah is our trusted training provider for all our development journeys each year. ”
“ Mirqah is one of the best L&D providers in Egypt. I find their webinars and workshops very beneficial and full of insights. I especially find their inclusion of wellness and the humane side of work life very beneficial. Mirqah’s webinars cover a range of topics and most of them are constructed in such an innovative way full of philosophical insights. Mirqah’s approach is unique and I have not seen it anywhere else. ”
“ Our most recent collaboration with Mirqah was a game-based learning experience, part of our employer branding efforts. The satisfaction rate was through the roof with all participants, with all reporting that they learned a lot in a very fun environment. The game was a huge hit! ”
“ Mirqah has worked with us on a wide range of programs and campaigns in areas such as innovation, customer experience, leadership, engagement, analysis, and others. These included gamified, game-based, simulations, experimental and extended experiences with online and face-to-face components. Mirqah constantly delivers. ”
“ Mirqah has been partners with Etisalat for 5 or 6 years now. They are involved with multiple clients within our organization and across the years they have become our go-to company in innovative and difficult programs. They have designed and implemented many great successful programs and continue to impress with cutting-edge knowledge and fresh ideas. ”
“ Mirqah has been Vodafone’s learning partner for the past 4 years. More than 35% of Vodafone’s leadership and talent development programs are delivered by them, *with a consistent score of 9 as their net promoter score.* Throughout the journeys the facilitators have definitely proven that they are on top of their game, delivering with enormous energy, passion, ample knowledge and a conviction in what they say. The management development program has acted as a change catalyst to many managers across many dimensions. The techniques used in each program and the applied ways of learning helped in motivating our managers, providing them with necessary tools to put their vision into action. Mirqah’s journey doesn’t only stop at the end of the program, there is an ongoing partnership not only with the company but with each and every manager. ”
“ Mirqah is an outstanding L&D provider. Their work with my unit has been transformational and was received with great energy from all members. Their sessions balance between fun and engaging, while remaining very solid in terms of content. This is rare. I highly recommend them. ”
“ I’ve been working with Mirqah for over ten years. When I work with the team, I know I am working with a very knowledgeable company that is committed to staying up to date. They are always ahead of the market in terms of the products and solutions they offer. The learning solutions and curriculums Mirqah offers are very creative. They are human-centric, designed for human beings. The knowledge offered is integrated across all aspects of a business or organisation. Their experience and knowledge truly adds value. Mirqah has a very responsible and respectful team. I feel confident that my employees are in good hands when they attend their courses and workshops. Mirqah can work with senior and junior levels with ease, making them a trusted partner. ”
“ Our relationship with Mirqah as a learning and development provider is unique. We rely on Mirqah in all our tailored and strategic programs. They are always providing excellent quality work. The name Mirqah is widely popular amongst Egypt’s COE and they always achieve excellent satisfaction ratings. ”
Interested in what we have to offer? Get in touch and we will help find the best programme or short course to suit you or your organisation’s needs.