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Playing with Data

Grasp the power of data in the modern business world, and learn how to use data and modeling to increase profits.

Program Overview

Money has been spent this past decade on collecting, storing and retrieving data from every possible source in the current day’s business environment. Data scientists and miners dig into this data creating models; identifying segments, highlighting associations and predicting outcomes. Knowledge workers are now facing pressure to make a return on the investment using this data and these models.

  • clock Commitment: Part Time
  • clock Participants: Middle Managers
  • clock Attendees: 15 - 36 Attendees
  • clock Location: Blended Learning

Course Description

Based on this shift and spike, this course provides the foundation needed for knowledge workers to work with data. It provides the preliminary tools of business data analysis including summarizing variables and descriptive statistics, types of variables, relationships, data visualization using tables and charts, project analysis steps and an introduction to data mining. The course involves learning useful Excel tools such as pivot tables and charting with applications on all of the analytical techniques.

Course Objectives

  • Appreciate the value and importance of analytics.

  • Conceptually understand basic statistical measures and techniques.

  • Use basic statistical techniques for data analysis.

  • Match your message to the right type of display, designing tables and graphs to effectively tell the stories that live in your data.

  • Develop a high level understanding of advance statistical and analytical technique.

  • Follow a structured analytical process.

  • Understand the business use of the four major groups of data mining models.

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    Interested in what we have to offer? Get in touch and we will help find the best programme or short course to suit you or your organisation’s needs.