Key Learning Areas
Participants follow a repetitive cycle of co-creation during ideation sessions and learning through knowledge sharing, case studies, examples and exercises. They understand the components of Business Model and Value Proposition Canvases and how to use them. The experience also allows participants to Map the Context of the product or service by understanding the different factors at play such as geography, customer needs and pains.
Participants also explore a range of innovative models used in today’s market to inspire innovation and help participants in breaking the status quo of the industry and market. The experience is based on application to their work and organization, causing participants to develop their skills at identifying trends, understanding customers and value propositions. It also guides them in crafting value propositions that appeal to customer needs, whether to alleviate current pains or make use of potential gains.
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