Mirqah Value Proposition Design - Mirqah

Value Proposition Design

Create healthy and productive working environments by harnessing the power of cognition and managing emotions.

Program Overview

This course is a cyclic experience which takes participants back and forth in the value proposition design process, mastering the ins and outs of this innovative approach. This experience is a capstone project for the Design Thinking track. Marketers are immersed in a hands-on experience where they work on understanding, designing, and realizing from scratch. They explore the concept of value proposition, examine their own value propositions to customers, and tackle tasks designing and validating new value propositions throughout the experience. It is a unique and refreshing learning environment in its approach while staying rooted in the reality of everyday work.

  • clock Commitment: Part Time
  • clock Participants: Middle Managers
  • clock Attendees: 15 - 36 Attendees
  • clock Location: Blended Learning

Course Description

This course does not follow the regular module format, it is a hands-on development workshop. The workshop is structured to allow participants to work on understanding, defining and improving the value propositions they offer to customers. They are supported on their journey by distilled content providing them with clear direction and understanding. Outlined below is the Key Learning Areas covered over the duration of the experience.

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    Interested in what we have to offer? Get in touch and we will help find the best programme or short course to suit you or your organisation’s needs.