These statements reflect a common problem marketers face nowadays. They design products, services and solutions that indeed add value to consumers, however, they often fall short. It is relatively easy to predict and influence the actions, behaviors and reactions of a completely rational person. The challenge is people are not always rational.
This course draws upon the growing field of Behavioral Economics, with an emphasis on practical applications for marketers. It allows participants to develop a hands-on approach by not only learning methods, and also how to harness them by suitably designing contexts to “nudge” customer choices. The “Experiment Design” methodology of this course has proven extremely engaging for marketers.